Sunday, 13 August 2017

Dog rehoming website study reveals the type of photos that are moreappealing to potential adopters

New study reveals the ‘key to cuteness’ in dogs

Photo credit - St Giles Animal Rescue. This is our rescue dog Cherry and the photo used by the rescue centre on her rehoming page. Who could say no to that face?!

A study by a dog rehoming website, involving twenty different breeds of dog, has found that when dogs move a particular facial muscle, humans react more positively and their chances of finding a new home increase.

The study, conducted by on behalf of Direct Line Pet Insurance, also found:

● The facial expression of a dog in their listing photo can be more influential than breed, age, size, colour and sex of a dog when it comes to rehoming enquiries

● Facial muscle AU101 is the ‘key to cuteness’ when it comes to dogs

● Adult humans appear to react to dogs in the same way we react to babies

● Dogs with a ‘sad expression’ in their listing photo are more likely to be rehomed than dogs who look happy

Psychologist Professor Sir Cary Cooper CBE believes humans can be influenced by a dog just by looking into his eyes

The study, in which a team of analysts measured the rehoming rates of different dogs based on the facial expression displayed in their listing photo found that dogs who move their AU101 muscle to create a baby-like expression are more likely to be rehomed quicker than dogs who appear happy or sad, playful or quirky.

The findings, which have been released by dog adoption site, and Direct Line Pet Insurance, reinforce research released two years ago which revealed how humans form attachments to their dogs by looking into their eyes*. But what makes this latest study unique is that the case studies involved all began with a single photo without physical contact between the dog and person.

This latest study however took the thought process one step further setting out to find out just how much of a role photographs play in a dog’s rehoming success and whether there was a particular type of photo that could dramatically increase a dog’s chance of finding a new home quicker by attracting more interest from would-be owners.

Twenty dogs of different breeds, sizes, colours and genders completed the study across a variety of photograph styles including: happy and sad, playful and quirky with a separate category for dogs with a particular facial expression (specifically around the dog’s eyes and eyebrow movement).

The findings revealed that of all categories, dogs who moved their eyebrows making their eyes appear bigger, like babies, attracted a higher interest rate** than all other categories.

Dogs with sad photos finished in second place, while dogs with happy photos or which showed the dog’s in happier settings and circumstances, fell far behind attracting two thirds less attention.

Professor Sir Cary Cooper, an expert in psychology and wellbeing at the University of Manchester says the study reveals more about our relationship with dogs:

“There is a relatively close bond between dogs and humans, and it is certainly the case that humans look for nonverbal signs from dogs, such as eye contact and facial expressions, in determining whether we like them and they like us.

“Studies with pet owners have shown that gazing into our dog's eyes releases levels of oxytocin in the brain and this plays an important role how dog owners bond and form attachments with their dogs, much in the same way parents and children do.

“This latest study reinforces beliefs that whether humans are in direct contact, face to face or looking at dog photos online, how we interpret the relationship we have or could have, with a dog stems from their eyes and facial expression when emotion is a factor.” 

On the point of whether dogs are deliberately able to manipulate humans using facial expressions, Cooper says, “Whether this is conscious or not, who can say - certainly, dogs read humans and humans read dogs.”

The myth that dogs with particular coat colours attract more or less interest than others – the so called ‘black dog syndrome’ was also put to rest during the study with little difference noted between light and dark coloured dogs.

The research did, however, have one outlier, a cream Jack Russell Terrier cross dog named Jack, pictured below, whose happy photo drew more enquiries in a short period of time than the other 19 dogs in the case study.

Photo credit- Jack's photo was the most popular photo in the study 

On this, co-founder Ryan O’Meara said, “When we began our study I had a suspicion that happier photos, those which show the dog’s personality would take the lead based on my emotional connection to my own dog’s photos. However, the overall findings prove differently.”

A dog named Timmy from the quirky category was so called because he was unusually pictured with a lookalike teddy. This drew one of the highest volumes of interest, but didn’t translate into enquiries. His Essex based rescue say they suspect this is because he had an operation to his jaw and still has a slight malformation concluding his looks drew attention, but that’s where the interest finished for all but one family who saw him on and have since rehomed him.

Photo credit - Timmy

Prit Powar, head of Pet Insurance at Direct Line, said: “It is interesting to see that over time we are learning more about how dogs communicate with their owners. These new findings are exciting for dog lovers and owners alike, as they mark a step forwards in better understanding what feelings and emotions our canine friends are trying to express. From a human perspective, it is also fascinating that like with small children, dogs can behave in certain ways which can influence the way we act around them, and even contribute to which dog we believe will suit us as owners when searching for a new pet."


* Source:
** The research took place between January-June 2017 with selected dogs placed in photo study categories for: happy, sad, playful, quirky and facial expression (specifically around the dog’s eyes and eyebrow movement).

Calculations were made to determine popularity and interest by monitoring page views and rehoming enquiries per dog and per category. The categories with the highest ratio were facial expression followed by sad. Happy, quirky and playful photo categories completed the study in that order.

Twenty dogs completed the study, ten dogs were considered inconclusive (still looking for homes) and three removed from the study (one was rehomed then re-entered rescue and one was rehomed with her foster family).

About is the UK’s leading dog adoption site. Launched in 2007, the site was set up to help publicise the concept of dog adoption, support animal rescues and help more dogs to find loving new homes.

Working alongside over 550 animal rescues across the UK, the site has helped more than 46,000 dogs to find new homes.

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